This guide explains exactly how the Get Map Leads AI audit works, what it scores, how to use it for both businesses with websites and businesses without, how to set up your branded report, and what to say when you call back with it. Every step is tied to the actual workflow.
Why Auditing Before You Call Changes Everything
Think about the two versions of the same callback:
Without an audit: "Hi, it is [name] — I was calling about building a website for your business. Did you get a chance to think about it?"
With an audit: "Hi, it is [name] — I sent you that website analysis yesterday. Did you get a chance to look at it? The main issue I found is that your competitors' sites are not showing up in mobile search properly — which means anyone searching for [their service] on their phone is not finding them. That is something I can fix in a new site for you."
Same prospect. Same callback. Completely different conversation. The second version starts from a specific, documented problem. The prospect has already reviewed your branded PDF. They know your name, they have seen your logo, and they have read about a problem that is real and fixable. You are not interrupting their day with a sales call — you are following up on information you sent them.
The core shift: An audit before the callback moves you from being a salesperson pitching a product to being an expert presenting findings. Experts get listened to. Salespeople get hung up on.
What the AI Audit Scores — All Six Dimensions
The Get Map Leads AI audit scores any publicly accessible website across six dimensions in under ten seconds. Understanding what each dimension measures and why it matters to the prospect is what makes the callback conversation work.
Page Speed
How fast the site loads on desktop and mobile. Measured against Google's Core Web Vitals benchmarks. Slow sites lose 40 percent of visitors before the page has finished loading.
WHY IT MATTERS TO THE PROSPECT
"Every second of load time costs you customers — people searching on their phone and giving up before your site even opens."
Mobile Responsiveness
How well the site renders and functions on smartphones. Over 70 percent of local business searches happen on mobile. A site that breaks on a phone is invisible to most customers.
WHY IT MATTERS TO THE PROSPECT
"Most people searching for [their service] in [city] are on their phone. If your competitors' sites do not work on mobile, those customers are going elsewhere."
SEO
Whether the site appears in Google search results for relevant local queries. Checks page titles, meta descriptions, heading structure, local keyword signals, and Google indexing status.
WHY IT MATTERS TO THE PROSPECT
"If their site is not appearing when someone searches for [their service] in [city], they are invisible to anyone who is not already looking for them specifically."
Design Quality
Overall visual presentation, layout consistency, typography, and professional appearance. Design quality directly affects how much trust potential customers place in a business.
WHY IT MATTERS TO THE PROSPECT
"Before a customer calls, they look you up. If your competitor's site looks professional and yours does not exist, who do they call?"
SSL Security
Whether the site has a valid HTTPS certificate. Sites without SSL show a "Not Secure" warning in browsers, which immediately destroys trust with visitors and hurts Google rankings.
WHY IT MATTERS TO THE PROSPECT
"Browsers warn visitors 'this site is not secure' on sites without a certificate. That kills trust immediately — people click back before they have read a word."
Calls to Action
Whether visitors can easily contact, book, or engage with the business from the website. Checks for phone numbers, contact forms, booking links, and clear next-step prompts.
WHY IT MATTERS TO THE PROSPECT
"If someone lands on the site and cannot immediately find a way to call or book, they leave. A good site makes contacting you the easiest thing on the page."
Each dimension receives a score that feeds into an overall site health score. The audit generates a plain-English summary — not technical jargon — that explains what the problem is and why it matters in language the business owner understands.
Step-by-Step — Running the Audit
Open the lead card in your pipeline
In your Get Map Leads pipeline, find the prospect you want to prepare a callback for. Open their lead card — you will see their business name, phone number, review count, address, and website status. If they have a website URL listed, it is shown on the card. If they have no website, their status shows as no-website.
All your lead data in one place — no switching toolsChoose the website to audit
If the prospect has their own website: click the AI Audit button on their lead card. The system pulls the URL from their Google Maps listing and runs the audit automatically.
If the prospect has no website (the most common scenario): find a competitor in the same niche and city that does have a website. You can search Google Maps for the same category and city, find a business with a website, and enter that URL manually. The resulting audit shows the prospect exactly what the competition looks like — and where it falls short.
Works for both website-holders and no-website prospectsRun the audit — results in under 10 seconds
Click the audit button. The AI engine scores the site across all six dimensions in under ten seconds. You do not wait. You do not need to interpret technical output. The audit produces a plain-English summary of the key issues, a score for each dimension, and an overall health score — all ready to use in conversation or to send as a PDF.
10 seconds — no technical knowledge requiredGenerate the branded PDF
Click "Generate Report." The system builds a professional PDF document with your agency logo at the top, the audited website's details, the six dimension scores, the overall health score, and the plain-English summary of key findings. The report looks like it was produced by your agency — because it was. Your logo, your brand, your report.
Branded automatically — your logo applied to every reportSend the PDF before the callback
Email the PDF to the prospect at least two hours before your scheduled callback. Subject line: "[Business name] — website analysis." No pitch in the email. Just: "Hi [name], as promised — here is the website analysis I mentioned. I will give you a call [day] at [time] to walk through it. Let me know if you have any questions before then." That is it. Let the report speak first.
Send 2+ hours before calling — gives them time to read it
The Branded Report — What It Contains and Why It Works
The PDF report is not a data dump. It is a professional, readable document that a local business owner can understand and act on in three minutes. Here is what it contains:
Website Analysis Report
Prepared by [Your Agency Name] · April 2026
Website analysed: [competitor URL] · Business: [prospect business name]
Key Findings
This website loads slowly on mobile devices, which means most visitors are likely leaving before the page finishes loading. The site does not appear in Google search for local service queries, making it invisible to anyone who does not already know the business name. There is no visible phone number or booking option on the homepage — customers who land on the site have no clear way to make contact.
The report above is a simplified illustration of the format. The real report generated by Get Map Leads is a professionally styled PDF. The key point is that a local business owner can look at this document and immediately understand: here are the problems, here is how bad each one is, and here is why it matters.
Setting up your branding: Go to your Get Map Leads account settings and upload your agency logo once. From that point forward, every single audit report you generate automatically includes your logo at the top — no additional steps, no manual editing. The branding is applied system-wide.
The No-Website Prospect — How to Run an Audit When They Have No Site
The majority of prospects in the Google Maps cold outreach workflow have no website. The audit is not available on a non-existent site — but the strategy for these prospects is actually more powerful than auditing their own site.
Run the audit on a competitor's website in their niche and city instead. Find a business doing the same thing in the same area that does have a website. Audit that site. Send the report to the no-website prospect.
Now your callback conversation sounds like this:
"Hi [name], it is [your name] — I sent you that website analysis yesterday. Did you get a chance to look at it? I audited [competitor business name]'s website — they are also a [their niche] in [city]."
[Wait for response]
"So the two main issues I found with their site are page speed and the contact options. Their site takes over four seconds to load on mobile — most people click away before it finishes. And there is no phone number visible on the homepage, which means people who find them on Google and visit their site often just give up."
"The site I would build for you would fix both of those — fast loading, mobile-first, your phone number prominently on every page. People searching for [their service] in [city] would find you and be able to contact you immediately."
The power of this approach: you are not selling against the competitor — you are using their weaknesses to illustrate what a good site does differently. The prospect sees the evidence. The conversation is constructive, not a sales pitch.
The Has-a-Website Prospect — Auditing Their Own Site
Some prospects on Google Maps have an existing website but it is outdated, poorly built, or not converting. For these prospects, run the audit directly on their own site. Now the callback is even more direct:
"Hi [name], it is [your name] — I sent you that analysis of your current website yesterday. Did you get a chance to look at it?"
[Wait for response]
"So the biggest issue I found is the mobile responsiveness — your site does not render correctly on smartphones, which is how over 70 percent of people searching for [their service] in [city] are browsing. What they would see on their phone is a broken layout, small text, and no clear way to contact you."
"I can fix all of that. I have worked with [similar business type] in [city] before and the change in enquiries they see from a properly mobile-optimised site is significant. Would it make sense to have a fifteen-minute call this week to show you what that would look like for your business?"
The 30-Day Smart Caching System
The Get Map Leads audit engine includes a 30-day smart caching system. If you audit a website today and need to reference the same report within the same 30-day period, the system serves the cached result rather than running a new audit. You are never charged twice for the same domain within a month.
This matters practically because you may audit the same competitor site multiple times in a month as you work through different prospects in the same niche. With the caching system, you audit once and reference the same report as many times as needed — no credits consumed on repeat audits.
| Plan | Monthly Audit Credits | Caching | Extra Credits |
|---|---|---|---|
| Hustler | 10 audits/month | 30-day cache | — |
| Operator | 50 audits/month | 30-day cache | — |
| Agency | 300 audits/month | 30-day cache | $8 per 20 credits |
For most solo operators, 10 audits per month on the Hustler plan is sufficient — you are not auditing every lead, only the ones you have confirmed as interested and scheduled for a callback. As your call volume scales, the Operator and Agency plans provide enough credits to audit every interested prospect before every callback.
The Email to Send With the Report
Keep it short. The PDF does the work. Your email is just the delivery mechanism.
Subject: [Business name] — website analysis
Hi [first name],
As promised — I have attached a quick analysis of a [niche] website in [city]. It covers six areas that affect how many customers find and contact local businesses online.
I will give you a call [day] at [time] to walk through it. If you have any questions before then, feel free to reply here.
[Your name]
[Your agency name]
[Your phone number]
Three sentences of body copy. No pitch. No pressure. The PDF they are opening will do all of that work — and do it better than any email copy could.
After the Callback — What to Do Next
If the callback converts to a genuine proposal conversation — they are interested, they want to talk numbers — log the outcome as Interested and schedule a specific proposal call within 48 hours. Do not let momentum sit. The heat from a successful callback call drops quickly.
If they need more time — "send me some pricing and I will think about it" — send a brief proposal email with two package options and a specific follow-up date. Do not leave it open-ended. "I will follow up on Friday to answer any questions" is better than "let me know when you have had a chance to look at it."
Log every outcome in Get Map Leads immediately. The follow-up reminder fires at the exact date and time you set. The report you generated is saved to the lead card. When you call again — whether in two days or two weeks — every piece of context is right there.
Frequently Asked Questions
How do I audit a prospect's website before a cold call?
In Get Map Leads, open the lead card for the prospect and click the AI Audit button. The system scores their website across six dimensions in under ten seconds. A plain-English summary and a branded PDF with your agency logo are generated automatically. Send the PDF to the prospect before calling back.
What does a pre-call website audit include?
The Get Map Leads AI audit scores any website across six dimensions: page speed, mobile responsiveness, SEO, design quality, SSL security, and calls to action. Each dimension receives a score and a plain-English explanation. The audit generates an overall site health score and a summary of key findings — all in a branded PDF with your agency logo.
Why should I send a website audit before calling a prospect back?
Sending a website audit before a callback changes the entire dynamic of the conversation. Instead of calling with a generic pitch, you call with specific, documented evidence of problems. The prospect has already reviewed your branded report. The conversation starts from evidence — which significantly improves close rates compared to a standard cold callback.
How do I add my agency logo to the website audit report?
In your Get Map Leads account settings, upload your agency logo once. Every PDF report generated from that point forward automatically includes your logo at the top. No additional steps required — the branding is applied automatically to every report you generate.
Can I audit a website if the prospect has no website?
Yes. For prospects with no website, run the AI audit on a competitor's website in their niche instead. Find a business in the same category and city that does have a website, run the audit, and send the report to the no-website prospect. The report shows them what their competitors' sites look like — and where those sites fall short.
How much does an AI website audit credit cost?
Audit credits are included in all plans: 10 per month on Hustler, 50 on Operator, 300 on Agency. The 30-day smart caching system means the same domain is never charged twice within a month. Extra credits are available at $8 per 20 on the Agency plan.
What six dimensions does the AI website audit score?
The Get Map Leads AI audit scores: (1) Page speed — how fast the site loads. (2) Mobile responsiveness — how well it renders on smartphones. (3) SEO — whether it appears in Google search. (4) Design quality — visual presentation and professionalism. (5) SSL security — valid HTTPS certificate. (6) Calls to action — whether visitors can easily contact or book with the business.
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